Trada Optimizer Spotlight: Michael Jelley

Trada Optimizer Spotlight: Michael Jelley

 Trada’s community of Optimizers is a great source of pride for us. We have worked hard to build a community  with varied interests and expertise in order to make our marketplace the best option for advertisers looking to do paid search. It’s Optimizers like Michael Jelley that keep our business going and make Trada what […]

Prepping for Holiday Paid Search Campaigns

Prepping for Holiday Paid Search Campaigns

Did you know that paid search spend during the holiday increased by 31% last year compared to 2010? According to comScore,  a new record of $31.2 billion was spent on retail between November and December. If you’re an ecommerce company or retailer, how can you afford to NOT be focusing on your paid efforts during […]

SEO and PPC: Better Together

SEO and PPC: Better Together

You probably think of your SEO and PPC as utterly separate efforts – in fact, you may have different teams, consultants or agencies working to drive traffic to your site using these avenues. But don’t forget that the intent of the searcher is the same. Scootch a little closer and we’ll show you how to […]