Introducing PPCPath, a FREE AdWords Performance Enhancing Tool.

Today we’re introducing the first in a series of new AdWords performance tools at Trada: PPCPath, a FREE AdWords Performance Enhancing Tool. 2014 is going to be an exciting year for Trada as we take everything we’ve learned in the past five years and package it in whole new ways for a broader audience of […]

Knowing Your NPS Score Can Give You an Advantage in PPC

Knowing Your NPS Score Can Give You an Advantage in PPC

Understanding your acceptable CPA (cost per acquisition) is the predicate to any successful performance-driven paid search campaign. The simplest formula for CPA is keyword price * conversion rate on your website. Knowing that you can afford to spend, say, $20 on each form fill out (e.g. your CPA is $20) constrains what keywords you can […]

Breakfast Rules

Recently Mark Suster wrote a great post on how to use people’s time wisely. I could not agree more. As anyone in Boulder will tell you, the best thing about Boulder is the humility of its community. Everyone is open to meeting anyone else. It’s one of the things I love the most about being […]