How to Use Sitelinks to Drive Traffic to Specific Parts of the Funnel

The more ways you can figure out how to qualify leads and prospects, the more profitable your business will be. Perhaps this seems obvious, but in today’s competitive online marketing environment, you need all the help you can get to draw potential buyers into your sales funnel. Google AdWords Sitelinks can give your pay-per-click (PPC) […]

Combat Ad Fatigue! Tips for Fresh Facebook Ads

Advertising on Facebook can be well worth the effort, for many types of businesses. Nonetheless, on this platform in particular, your campaigns are prone to something called “Facebook ad fatigue,” which can ruin your marketing effectiveness. You can’t eliminate this situation, but you can definitely take steps to minimize its negative effects. What causes ad […]

Want Better, Faster SEO Results? Start with PPC (here’s why)

Guest post by Matt Heinz of Heinz Marketing Search engine optimization (SEO), of course, is all about driving a growing volume of natural search volume to your site by creating and publishing compelling, relevant content. It’s free traffic in that you don’t have to pay for the click, but it’s a lot of work to […]