Guest Author
Four Essential Rules to PPC Remarketing
Guest post by Brittany Baeslack of LunaMetrics If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now. What often happens when buzz-words take wind, however, is misuse by marketers. Advertisers are often so anxious to take advantage of these new tools or [...]
Why PPC Management is an Ongoing Process
Guest post by Katie Saxon of Boom Online Marketing Pay per click advertising is easy, you just sign up to your ad platform of choice, add a couple of keywords and you’re off, right? Unfortunately this seems to be a common belief, many companies simply don’t appreciate that PPC has to be an ongoing process [...]
