Anna Sawyer
Google Enhanced Campaigns: What to do NOW
In case you missed it: Trada and Unbounce hosted a webinar recently, in which Trada’s Anna Sawyer and Oli Gardner from Unbounce delved into what Enhanced Campaigns mean for you as an AdWords advertiser, and how you can prepare for Enhanced Campaigns now. But you don’t have to watch the whole webinar: we pulled the [...]
Google Enhanced Campaigns: You Need to Prepare Now
Google made a significant announcement today: starting in a few weeks and rolling out until the middle of the year, all AdWords mobile, desktop and tablet campaigns will be combined. You will no longer have the option of separating them, but you will be able to optimize multiple devices from a single platform. For you, [...]
7 Secrets for Writing Killer PPC Ad Headlines
This is a guest post by Wendy Kam Marcy, Marketing Manager at WhatRunsWhere.com In the world of paid search, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend [...]
