Anna Sawyer
From the Pros: 7 Advanced PPC Tools
Advanced PPC marketers know how to drive more profitable conversions while paying less. But it’s not all about campaign structure, creative ad copy and constant optimization. (Those are very important.) Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more [...]
Why Can Walmart Afford to Spend $15/Click on a $10 Stapler?
In case you missed it: The giants of online advertising can afford to pay more for clicks. Why? Because they have worked to understand their customer Lifetime Value. In this webinar clip, Trada’s Anna Sawyer and Matt Hessler discuss how your SMB or mid-sized company can compete with the Goliaths of paid search by increasing [...]
Trada review: Are you a mid-sized business that needs PPC?
Mid-sized businesses have a unique challenge: they need cost-efficient ways to grow, and they have sophisticated needs. What if you could grow your business with a team of highly specialized PPC experts without adding overhead? We don’t talk a lot about what we do around here, but Trada has grown and changed and has built [...]
