[PODCAST] Internet Ads Update: Increase Your PPC CTR

February 2, 2012 By Leave a Comment

The excellent Brad Geddes, Google-approved AdWords Seminar Leader and Friend-of-Trada, published an article in Search Engine Land this week: 8 Quick Ways to Increase Your AdWords CTR.

Lionhearted world travelers Anna Sawyer and Matt Hessler were so impressed with the article, they called in from their trip to Brooklyn, NY, home of groundbreaking rapper Biggie Smalls.

In this episode of Internet Ads Update, Matt and Anna comment and offer additions to Brad’s tips and (respectfully!) disagree with one of his CTR-boosting methods.

EXCITING BONUS FEATURE! Subscribe and listen to the podcast for a chance to win a $25 Amazon.com giftcard!

As always, we want to rap our love for your questions and topic suggestions. Leave them in the comments or email us at podcast@trada.com!

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Have questions about Trada? Sign up for our webinar this Tuesday. One lucky attendee will win a $100 gift card!

Filed Under: Uncategorized

[PODCAST] Internet Ads Update: Search Plus Your World

January 20, 2012 By Leave a Comment

Search Plus Your World is causing quite the kerfuffle since its US release last week, and we’re being bombarded with burning questions! How does it work? How can I, as a marketer, capitalize on Search Plus Your World? And is this just a slippery slope toward a dystopian alternate-universe future where the education we get from the internet is inconsistent with that of others’ and is subject to factors outside of our control?!

In this 8-minute podcast, intrepid world-travelers Matt Hessler and Anna Sawyer call in from their trip around the world to offer practical advice for digital marketers. This week, they’re in orbit above New Zealand in the International Space Station with a macro view of the potential effects Search Plus Your World will have on Planet Earth. They cover:

- How does Search Plus Your World work?
- What does it mean to marketers?
- What are steps marketers can take to protect their place in the organic and paid search rankings?

As always, your comments, topic suggestions and compliments are like the rich oxygen that fills our lungs. Leave them in the comments or email us at podcast@trada.com!

For the latest internet advertising news delivered straight to your iTunes…

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Webinars are a Legitimate Lead-Generation Channel: 10 Strategies to Monetize Your Webinars

January 18, 2012 By 3 Comments

You guys! This is a really exciting milestone for me, and for you!

Today I hosted my 30th webinar for Trada. (Ed. note: at press time, Ms. Sawyer is wrapping up her 33rd Trada webinar – golly gosh is she a machine.)

Webinars are a lot of work. I develop a concept, decide where it fits on the calendar, find a partner or guest (or choose to go it alone), write an abstract, put together copy for email invitations and build landing pages, design all the slides and accompanying materials, and write and design a best practices guide.

Then I moderate or host the webinar. Strive to be charming, knowledgeable, engaging, helpful, witty, centered and valuable. Remember to breathe. Don’t let my chair squeak. Don’t space out looking at the volumes of chat messages coming through in the webinar interface. Keep my cool presenting for hundreds of marketers who’re dedicating an hour of their time to hear me speak.

Finally, follow-up. With the help of an excellent intern, this has been whittled down to a frenetic half-day, but it’s still a formidable time investment. And when this is all over? I plan the next one. [Read more...]

Filed Under: Marketing Tools

[PODCAST] Internet Ads Update Episode 7: Click Fraud – One Step to Protect Yourself

January 12, 2012 By Leave a Comment

We’re wrapping up Click Fraud Week here at Trada with a special episode of Internet Ads Update! In this 8-minute podcast, Matt Hessler and Anna Sawyer call in from their trip around the world (this week: swimming with Great Whites in South Africa) to give you the #1 best possible way to protect  yourself from click fraud – and it only takes ten minutes a month.

Questions? Topic ideas? Haircut suggestions for Anna and Matt? Leave them in the comments or email us at podcast@trada.com!

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Filed Under: Podcasts

[PODCAST] Internet Ads Update: Does Paid Search Have a 6:1 Impact on Offline Sales?

January 6, 2012 By Leave a Comment

A study published by RevTrax claims that paid search drives $6 in local sales for every $1 in online sales.

What can we do to more accurately measure our PPC campaigns’ impact on offline sales? Could this completely change the way we think about PPC for e-commerce?

In this 7-minute podcast, online advertising experts Matt Hessler and Anna Sawyer call in from their trip around the world (this week: an American suburb!) and offer practical advice to online retailers with a brick-and-mortar presence for tracking sales that begin with a click and conclude with an in-store purchase.

Have questions for Anna and Matt? Leave them in the comments or email us at podcast@trada.com!

For the latest internet advertising news delivered straight to your iTunes…

Filed Under: Podcasts

[PODCAST] Internet Ads Update: Amazon’s Price Compare Tool

December 15, 2011 By Leave a Comment

Amazon’s new Price Compare tool: for a customer, it’s like having the magical superpower of price omniscience! This handy app allows users to speak or type the name of a product or search for it by scanning the barcode – and it’ll then show prices for the product from Amazon and other stores. And excitingly, Amazon promises discounts on products bought from Amazon – just for using the app.

Great for consumers, but horrifying for retailers?!

In this episode of Trada’s Internet Ads Update, Matt Hessler and Anna Sawyer call in from their trip around the world (this week: home-of-Amazon Seattle) to offer practical tips for dealing with this monumental change in the way shoppers compare prices.

If you have questions, topic ideas or helpful comments for Anna and Matt, please leave them in the comments or email us at podcast@trada.com.

For the latest internet advertising news delivered straight to your iTunes…

Filed Under: Marketing Tools, Podcasts

[PODCAST] Internet Ads Update: Last-Minute Holiday Fixes

December 5, 2011 By Leave a Comment

AAAAAAHHHHHHHHHH! The holidays are NOW and I don’t have my holiday PPC and Facebook ads campaigns ready to go!

Here, calm down and drink this eggnog. It’ll be OK! While you arguably could have done better, Matt Hessler and Anna Sawyer are calling in from their trip around the world to weigh in on last minute holiday advertising tips.

In this ten-minute episode of Trada’s Internet Ads Update podcast, Anna and Matt call in from their secluded science station at the North Pole Environmental Observatory to address listener questions:

“I haven’t really worked on my PPC or Facebook campaigns for the holidays. How can I capitalize on the record-breaking holiday spend over the Black Friday weekend?”

Yep, you can still capitalize on the surprisingly robust gift-buying shoppers this season. But get started NOW, and listen to the podcast to learn exactly how to do the right things with limited time.

“How can I prepare for post-holiday sales?”

Great question, podcast listener! With the tips from the podcast, you’ll be able to kick back and snack on candy canes in January while your targeted post-holiday messaging brings in clicks and conversions. Get started now!

Remember podcast fans, if you have a topical question for our globetrotting ads experts, leave them in the comments or email us at podcast@trada.com.

For the latest internet advertising news delivered straight to your iTunes…

Filed Under: Podcasts

Get Your Head in the Game: 5 Steps Before Starting a Paid Search Campaign

November 21, 2011 By Leave a Comment

Paid search can help you get consistent, predictable, affordable sales or leads, and it can help you learn a lot about your product and message. Before you begin a paid search campaign, be prepared.

1. Understand your model.

To be successful in search marketing, you must have a complex understanding of your ROI (return on investment) as it applies to paid search. Research competitors’ click and conversion numbers, and be prepared to set goals that are aggressive – but attainable and flexible.

2. Be prepared for calculated risk.

All marketing activities involve risk. While feedback is immediate and transparent with paid search, you must still be able to allow room for exploration. [Read more...]

Filed Under: Paid Search, PPC Tips

[PODCAST] Internet Ads Update: Mobile Ads for the Holidays

October 28, 2011 By 1 Comment

According to Performics, mobile will comprise 20% of all searches this holiday season, with mobile accounting for 44% of total searches for last minute gifts and store locator terms.

So why should you care?

Well, that’s a HUGE percent! And with shoppers using mobile devices in-store to check for coupons, competitor prices and locations, this means you should be thinking about the needs of mobile users, tailoring your ad copy to cater to them, and considering using ad extensions.

In this episode of Internet Ads Update, intrepid world travelers Matt Hessler and Anna Sawyer call in after a wild night in Macau to weigh in on the importance of sprucing up your mobile ad strategy for the holidays.

For the latest internet advertising news delivered straight to your iTunes…

Filed Under: Ad Copy, Podcasts

[PODCAST] Internet Ads Update: Google’s AdWords for Video

October 21, 2011 By 5 Comments

Google’s AdWords for Video – but what does this have to do with you?

Everything! Google’s AdWords for Video has made video marketing accessible, familiar and measurable. In this episode of Trada’s Internet Ads Update, Matt Hessler and Anna Sawyer call in from their trip around the world (this week: Lima, Peru!) to give a rundown of the four new types of video advertising available through AdWords: TrueView in-stream, TrueView in-search, TrueView in-display and TrueView in-slate.

The new AdWords for Video reporting is vastly more robust than that of Promoted Videos, and Matt and Anna offer suggestions for using the reporting features to make your video marketing content even better! Finally, a wrap-up of how bidding will work, and a quick rundown of the downsides.

For the latest internet advertising news delivered straight to your iTunes…

Filed Under: Advertising, Podcasts
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