In case you missed it:
This advanced AdWords trick will help you identify areas of optimization opportunity. In this webinar clip from our most recent webinar, Advanced Google AdWords author Brad Geddes supplies Trada with this strategy for using the AdWords Impression Share report, and your hosts Matt Hessler and Anna Sawyer take you on a deep dive to explain how it can make your AdWords campaign more profitable.
We’ll show you how to find the report, which types of impression share to look at, how to compare the data to Quality Score using two methods (the ‘advanced’ method and the ‘easy’ method), and how to quickly see where you can make changes that can help you get a larger slice of that impression share pie.
Please don’t mind the beeps, we were experiencing some audio issues that day. The beeps vanish after a minute or two!