A List of Keyword Research Tools

Trada is doing a blog post series on keywords. Previously: Intro to Keywords, Exact Match vs Broad Match vs Phrase Match, Negative Keywords Next week: Social Media Tools for Keyword Generation. Join Trada for an upcoming webinar on Crash Course on Keywords - Weds., Dec. 15 at 11 am MT.

How do you generate keywords? One quick way is to use keyword generation tools, so we’ve compiled a list of tools that we use or have had recommended to us. Let us know what keyword tools you use, and we’ll add them to the list.

But as we’ve said before, be wary using keyword generators. They’re not a be-all, end-all and a good dose of common sense needs to be used. And if you do use these keyword generation tools, be sure to check out our post on 3 problems (and solutions) for keyword generators for small PPC campaigns.

And if we’re missing any tools on the list, please let us know.

  • Google AdWords Keyword Tool - Lets you type a word or phrase to generate keywords or you can also enter a website. By logging in with your Google AdWords account, it’ll generate additional keywords. By using the advanced features, you can select keyword ideas for mobile content or my favorite – adult ideas. It also lets you select whether you’re search for broad, phrase or exact match keywords.

Snapshot of Google AdWords Keyword Tool

  • Google Wonder Wheel - When you search on Google, the left tool bar offers you an option called Wonder Wheel. What makes Google Wonder Wheel fantastic for paid search is that it allows you to drill down and drill down to more niche keywords. We started with the term pay per click, clicked on “make money with pay per click” and then clicked on “earn money with pay per click.”

Using Google Wonder Wheel for the term pay per click

  • Market Samurai – They have a free trial version and a paid subscription. They claim to help you “find ‘gold-nugget’ keywords – each of these keywords can send hundreds, even thousands of free visitors to your site each day.
  • Microsoft Advertising Intelligence - You have to download this free from Bing, but is a keyword research and optimization tool that operates seamlessly in Microsoft Office Excel 2007. It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns.
  • SEMRush – They offer a free and a pro version. SEMRush has a cool trick in that it’ll tell you the keywords of any website, and if they’re using Google AdWords, what keywords they’re currently using. They’ll also help you find hidden keyword tools that you haven’t been using.
  • Spyword Smart Search – Part of the paid SpyFu subscription, it allows you to dictate the criteria the keywords need to meet helping filter out unnecessary keywords.
  • Wordstream Free Keyword Niche Finder – According to Wordstream, “Keyword niches are groupings of tightly related keywords that can be used to drive paid (PPC marketing) and organic search marketing strategies. Identifying niches of popular PPC keywords and AdWords keywords in your vertical allows you to create a strong PPC account structure at inception. This will save you time and money by delivering more relevant ads, which in turn generate more clicks and improve your Quality Score.”
  • Wordstream Free Keyword Grouper -  According to WordStream, “Identifying groups of PPC keywords that are relevant to your business allows you to create a strong account structure for your pay-per-click campaign at inception. This will save you time and money by delivering more relevant ads, which in turn improves your Quality Score, which drives both greater impression share and lower Cost-Per-Click (CPC).”

And not quite a keyword research tool, but a brilliant tool to have in your keyword arsenal.

  • Google AdWords Traffic Estimator – Above, Google AdWords Traffic Keyword Tool told us that Trada.com should try to rank for pay per click. But can we afford to rank for pay per click? Will it generate the volume of traffic we need?

Using Google AdWords Traffic Estimator

8 responses to “A List of Keyword Research Tools”

  1. Chad Summerhill

    Hi Elaine, where’s the AdWords Search Query Report? Checkout my latest blog over at WordStream for a little more detail:

    http://www.wordstream.com/blog/ws/2010/11/10/advanced-search-query-mining

    Thanks!
    Chad

  2. Chad Summerhill

    Hi Elaine, where’s the AdWords Search Query Report? Checkout my latest blog over at WordStream for a little more detail:

    http://www.wordstream.com/blog/ws/2010/11/10/advanced-search-query-mining

    Thanks!
    Chad

  3. benkarl

    competitive research is keyword research. what about http://www.compete.com, http://www.spyfu.com, or http://www.quantcast.com. And if your including WordStream you can’t leave out some of the other PAID keyword tools like Trellian’s http://www.keyworddiscovery.com or even http://www.adgooroo.com.

  4. benkarl

    competitive research is keyword research. what about http://www.compete.com, http://www.spyfu.com, or http://www.quantcast.com. And if your including WordStream you can’t leave out some of the other PAID keyword tools like Trellian’s http://www.keyworddiscovery.com or even http://www.adgooroo.com.

  5. Niel Robertson

    Don’t forget Google’s “Related Searches” feature (found on left by Wonder Wheel). Its actually incredibly useful for giving other permutations of ideas when you’re trying to really optimize something that’s working with phrase/exact match.

  6. Niel Robertson

    Don’t forget Google’s “Related Searches” feature (found on left by Wonder Wheel). Its actually incredibly useful for giving other permutations of ideas when you’re trying to really optimize something that’s working with phrase/exact match.

  7. Harold Tamayo

    *We at AxBuss Techologies Inc. are working as Trada Optimizers from outside
    the U.S. (Venezuela). As part of our operating procedure we use Google
    Keyword Tool`s Traffic Estimator in order to calculate the Max CPC for
    our keywords’
    bid prices. Unfortunately, we have hit a snag. Every time we try to get the
    Estimated Average CPC and the Estimated Daily Cost in American dollars, we
    get our figures in Bolivares Fuertes (Venezuelan currency) This glitch
    doesn’t allow us to give accurate bids for the Trada`s campaigns we are
    running. We have tried every trick in the book to override this command but
    to no avail. It really goes without saying that we could be way more
    efficient if we could get the relevant information in US currency. Any
    suggestions?*

    *Harold Tamayo
    Trada Optimizer
    AxBuss Technologies Inc.
    CEO & Founder

    *Axbuss Is A Web Based Start Up Company Specialized In
    OutSourcing-CrowdSourcing Of “PPC Campaign Management”
    *

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