Here are ten paid search experts we follow that we think are the most active on social media, and provide the best learning materials and resources out there. These are some of Trada’s go-to sources for PPC, and we think they should be yours too.
1. Joanna Lord is the Director of Customer Acquisition & Engagement at SEOmoz, and in addition to being a PPC whiz, she writes great content on the SEOmoz blog. She’s a frequent speaker at the search conferences and is speaking at PubCon Las Vegas 2011 on the best landing page optimization techniques. You can find her on Twitter at @JoannaLord.
2. Brad Geddes has been on the online marketing scene for some time. He’s a trainer, teacher and author. He’s one of only two Google-approved AdWords Seminar Leaders, and many at Trada have taken his PPC classes. He’s also the author of Advanced Google AdWords, which also frequently makes it way around Trada. You can read his online marketing blog and follow him on Twitter at @bgtheory.
3. Pat East is the founder of Hanapin Marketing and the epononymous PPC Hero blog. Like Joanna, Pat is an entrepreneur and understands the needs of small business owners because he is one. He’s currently also the founder of Tingian Ventures, which is launching a beta product to create landing pages without HTML. You can follow him on Twitter at @PatEast.
4. Mark Ballard is a Senior Research Analyst at Rimm Kaufman Group, and we happen to love data at Trada. He writes the most detailed and thorough blog posts on PPC and yep, you guessed it, they’re backed up by data. If you want to see what we mean, check out his post “Mobile Traffic Patterns in Paid Search.” We haven’t been able to find Mark on Twitter. So Mark, if you’re reading this, let us know where to stalk find you.
5. Jeremiah Andrick is in charge of SEO, social media, and paid search at Logitech. Before he was at Logitech, Jeremiah was a program manager at Bing. He believes in owning all of your sales funnel and understanding how they work together. He’s smart and we like him a lot despite his hipster tendencies. Maybe we’re just jealous he got to attend the Grammys. You can find him on Twitter at @jeremiah and his personal blog – The Cubicle Punk. {Bonus: Our interview with Jeremiah}
6. Danny Sullivan is the Editor-in-Chief of Search Engine Land is the foremost expert on all things related to search. We like him so much we even named an arbor after Danny. His team also puts on the must attend SMX conferences and you can hear him speak at SMX in New York on Causation vs. Correlation when it comes to SEO rankings. You can follow him on Twitter at @dannysullivan.
7. Craig Danuloff is the president of ClickEquations, which is PPC software. He’s also the author of Quality Score in High Resolution, a book that everyone at Trada is always begging to be the next to read. Previously, he founded electronic commerce and desktop publishing companies, and he’s also spent time as a VC. You can follow him on Twitter at @cdanuloff and @clickequations.
8. Joe Kerschbaum is the VP of Client Services for Clix Marketing. He’s also the co-author of PPC: An Hour a Day, helping you understand the essentials of PPC. When he’s not writing for the Clix blog, you can find his columns in Search Engine Watch, Website Mag and adCenter Blog. You should follow him on Twitter at @JoeKerschbaum.
9. Matt Hessler is Account Director at Trada. Clearly, we’re biased, but we think Matt is fantastic. Before coming to Trada, he co-owned a search agency and has multiple years of search experience. He’s no one-trick pony, and when he’s not at Trada, he’s running his own clothing company ELC men’s clothing. He’s a PPC mastermind that knows small businesses. You can find him on Twitter at @fasterstill.
10. Matt Umbro is a PPC Specialist at Exclusive Concepts, but is more well-known as the founder of the Twitter discussion group #PPCchat. You can find recaps of #PPCchat on the PPCblog.com. You can find him on Twitter at @matt_umbro.
What PPC experts do you follow and love? We’ll also be posting SEO experts we love, so let us know your must-go-to sources.
About Elaine Ellis
