Running our paid search campaign in the Trada marketplace brings a level of expertise and scale to the campaign that we simply couldn't achieve with our in-house marketing team, who is already overburdened running other marketing programs.- David Walker, Director of Marketing, YouRenew.com
Dozens of PPC experts (we call them Optimizers) work on your campaign, adding thousands of relevant keywords and hundreds of ads, allowing you to fully explore the breadth of keywords that your customers use to search for your products.
You specify the amount you're willing to pay for a click or conversion. Optimizers only get paid when they meet your goals.
Optimizers working in the Trada marketplace are some of the best PPC marketing experts in the world. They work for large PPC agencies, run affiliate marketing businesses and run sophisticated keyword arbitrage campaigns. They know all the tips and tricks required to make your campaign a success.
Unlike affiliate marketing, you maintain complete control over the ads and keywords that run in your campaign. You can prevent certain keywords from being used, and you can review and reject keywords or ads running in your campaign at any time.
Most advertisers stick to one ad network (e.g. Google AdWords) because maintaining campaigns across Google, Yahoo and Microsoft is simply too complex and time consuming. But failing to run multi-ad network campaigns misses a big opportunity to take advantage of different bid prices and demographics on the various ad networks. Running multi-ad network campaigns on Trada doesn't take any additional time or effort. Optimizers working on your campaign manage the complexity themselves.
No. Trada doesn't charge service or set up fees for running campaigns in the marketplace. The Trada marketplace is a pay for performance system where advertisers only spend money when clicks/conversions are delivered. In this way, value is defined by the advertiser and is only paid for when delivered.
Trada works because it harnesses the diverse thinking of a marketplace of search experts. To deliver this benefit, Trada requires a budget minimum so that the Optimizers working on your campaign can learn quickly and make appropriate optimization decisions.
We divide your budget evenly over the days of the month. If your budget is only $3000 for the month, your daily budget is $100 per day. If you have 10 Trada PPC experts working on your campaign, the amount of daily clicks any one Optimizer might get could be very low, which could dramatically slow their ability to be effective on your campaign.
The Optimizers need to be able to explore - this is how they do their best work!
When you join Trada, we charge you 25% of your stated monthly budget to start. When our Optimizers generate clicks and conversions over that amount, we charge you another 25%. The 25% is not a "fee" - it's your campaign spend. If we don't spend it all at the end of the month, you are NOT charged the difference. There are no fees to use Trada!
If you decide to leave Trada within 90 days, you will be charged a $500 early termination fee - but you won't be charged your campaign spend for the rest of the 90 days.
You can have a new campaign running in the Trada marketplace in just a few hours. We collect some basic campaign information from you (your budget, ad networks you'd like to run your campaign on, etc.) and you place our conversion tracking script on your site, just as you would with Google AdWords. Once that's complete your campaign starts running and optimizers can join your campaign and begin working on it. It's that simple!
Each campaign is different based on the product offering and earnings potential for optimizers. However, campaigns in the Trada marketplace have an average of 24 optimizers working on them!
We make sure they are! Before optimizers are allowed into the Trada marketplace, they must prove that they're a qualified paid search expert. We collect information on their professional background including their certifications (Google AdWords and/or SEMPO), years of paid search experience and their LinkedIn profile. Optimizers must also pass an entrance exam that tests their knowledge of paid search. Only after passing our qualification process are Optimizers allowed to work in the Trada marketplace.
Yes. You simply start your campaign in the Trada marketplace and then use our blacklist feature to prevent optimizers from adding keywords that are running in your AdWords campaign to your Trada campaign. This will prevent keywords running in the two different campaigns from competing with each other.
Trada provides complete transparency in the marketplace. You can review and approve/decline all ads before they begin running, and you can see all keywords that have been added to your campaign by optimizers. You can reject or blacklist keywords (prevent them from ever being used again) at any time.
Yes. Trada has a feature called a blacklist that allows you to specify keywords that you don't want to be used in your campaign (blacklist keywords can be either exact or derivative). The Trada system then prevents these keywords from ever being added by optimizers to your campaign.
Trada has a number of safeguards in our system to help optimizers spend your advertising budget as efficiently and effectively as possible. One of which is a spend limit on keywords that suspends a keyword if its cost per action (total click costs/conversions) is greater than the amount you specify.
Yes. Trada has two different campaign “modes” that allow advertisers to motivate optimizers based on their campaign goals, whether that's site traffic or low cost conversions. In the Pay Per Click (PPC) mode, optimizers are paid the difference between what you're willing to pay for a click and what the optimizer can generate a click for. In the Pay Per Action (PPA) mode, optimizers are paid the difference between what you're willing to pay for a conversion (i.e. a sale or lead) and what it costs an optimizer to generate the conversion.
Alternative Apparel
A lifestyle apparel brand at the forefront of the fashion industry.
learn more
Rage Digital, Inc.
Branded concepts and designs for iPhone / iPod Touch Apps.
learn more
YouRenew
The easiest, fastest and greenest way to turn old electronic devices into cash. learn more
Ben Castelli
Internet Marketing Strategist
learn more
Sonya Haines
Internet Marketing Specialist
learn more
Diane Lebow
SEM Professional
learn more
