Position Open: Digital Marketing Manager

Trada is a fast-growing, venture backed start-up based in Boulder, CO. Trada is the world’s first crowdsourced paid search advertising marketplace, where a community of over 2,000 paid search experts –

Optimizers – work and are paid on their performance. Advertisers and agencies who run their paid search campaigns on Google and Yahoo/Bing through Trada will have multiple Optimizers working on their campaigns at the same time. The diversity of thinking, expertise and sheer force of humanpower that comes from a group of people working in a pay-for-performance market gets results an individual or software application could simply never achieve.

Trada Benefits

  • Fully covered Medical, Dental and Vision
  • Gym membership in Downtown Boulder
  • Eco Pass for commuters
  • Free Downtown Boulder parking
  • Razor scooter in-office transportation
  • And more…
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Trada is looking for an exceptional digital marketing manager to join our team. We’re looking for someone who is an aggressive, data driven problem solver with a passion for driving traffic to a web site via SEO, paid search, social and email campaigns. You should understand how to manage a web site and optimize landing pages using a data driven approach.  You should enjoy spending time running A/B tests, digging through analytics data and looking for ways to continuously improve our traffic campaigns as well optimizing the web site and landing pages.

Responsibilities

  • Plan and execute paid search, social and email campaigns
  • Manage web site to drive leads and optimize landing pages via A/B Testing
  • Drive traffic from content pages and blogs and convert the traffic into qualified leads
  • Ensure web site adopts SEO (Search Engine Optimization) best practices including performing keyword research and link building
  • Perform Google Analytics analysis and optimize web site based on this analysis
  • Run YouTube Content Promotions and convert YouTube consumption into leads
  • Grow web site traffic and leads to meet or exceed plan

Required Skills and Experience:

  • At least 3 years of relevant experience managing digital campaigns
  • Experience running paid search, email, social campaigns as well as web site management and landing page optimization
  • Experience working in small, high growth companies: entrepreneurial drive, demonstrated ability to achieve stretch goals in an innovative and fast paced environment.
  • Experience working on advertising or technical products
  • Strong analytical and data driven problem solving abilities
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