Channel Partner Program Manager

Trada is a fast-growing, venture backed start-up based in Boulder, CO. Trada is the world’s first and only crowdsourced paid search marketplace, where a community of more than 2,000 paid search experts – Optimizers – work and are paid on their performance. Advertisers and agencies that run their paid search campaigns on Google and Yahoo/Bing through Trada will have multiple Optimizers working on their campaigns at the same time. The diversity of thinking, expertise and sheer force of human power that comes from a group of people working in a performance-based market gets results an individual or software application could simply never achieve.

Trada Benefits:

• Fully covered Medical, Dental and Vision
• Gym membership in Downtown Boulder
• Eco Pass for commuters
• Free Downtown Boulder parking
• Razor scooter in-office transportation
• And more….

Trada is currently seeking a Channel Programs Manager who is both an execution master and creative thinker to support sell-through programs through our agency partners. You will be responsible for building revenue through partners by providing them with marketing programs, sales materials and best practices necessary to help them sell Trada’s solutions. The ideal candidate will have experience building and executing programs including training, certification, sales material development and marketing programs.

Trada’s partner channel is new, so you will need to have the initiative to build the program and innovate quickly based on learning from our successes and failures. This is an integral role for building the newest and most innovative Partner Program in the paid search space. You will work closely with the Sales and Account Management team, looking for and creating new veins of opportunity to grow the Trada Partner Program.

Requirements

At least 3 years of agency marketing/programs management experience with demonstrated success in meeting or exceeding revenue targets through channel partner programs.

Strong command of interactive marketing with a focus on Paid Search

Excellent written communication and presentation skills with a proven ability to produce collateral materials in support of channel programs.

Experience working in a small, fast paced, high growth company with an ability to work independently.

Responsibilities

Navigate within departments to leverage existing resources, and acquire outside resources as necessary

Create collateral to be used in promoting Trada’s Partner Program to a dynamic range of targets. (Web Design to Traditional Marketing/Digital Agencies)

Develop online marketing assets such as landing pages, website, email, newsletter, blog, case studies, webinars etc that are relevant and impactful to the Paid Search Industry

Aid in developing certification programs that result in nurturing the Partner base to sell more and reduce internal post-sale cost structures

Invent and collaborate on incentive programs tailored to the Partner base for increasing both net new account sales and existing account revenue increases

Maintain and update partner training and certification materials

Train and certify new partners on Trada’s value proposition, service offering, onboarding process and support model

Support Trada’s sales and lead generation team with sales materials, qualification sheets and ongoing education and training about the channel partner program.

Build Trada’s partner portal with information and content in support of our channel partners.

Contribute to establishing key marketing and sales metrics and drivers, track and report across departments frequently

Interact with the Trada Partner community with the objective of continuously capturing feedback for improving programs and materials

Provide constant candid feedback, receive it in return and course correct mistakes quickly

Look for cross promotional opportunities to increase Trada’s Partner Program reach

Help to develop scalable and repeatable VAR Marketing processes so that quick campaign roll-out takes place. (Vertical targeting hits, email drips, A/B testing for business “vein” identification etc)